I don't care that you say it's pronounced "cool." It's going to be pronounced "kwill." It's like Sony coming out with the line of TVs spelled "WEGA" and saying it should be pronounced "Vega."
Fail. (one of many examples):
Sorry, I try to keep snark out of the blog as much as I can. But when you storm onto the scene and say "we're bigger than google," I can't control myself.